Argeta
Cashback campaign increases rotation and provides wealth of data
Argeta is a chicken spread for on bread or as a dip. There are three different types and all are additive-free. Argeta wanted to increase the rotation of their products and asked us to devise and execute a campaign.
Approach
We suggested a cashback promotion, as this is ideally a good activation method to increase rotation in a short period of time. Because Argeta is only a small can, it was important to communicate the campaign in the best possible way. So we placed displays, eye-catching floor stickers and shelf cards in supermarkets all over the Netherlands. The campaign was also communicated through Argeta's social media channels. Naturally, we also took care of the special campaign website for Argeta.
Simple participation
We made it very easy for consumers to participate in the cashback promotion. On all communication carriers there was a QR code (and website link) that they could scan to get directly to the clear campaign website. There, they only had to scan their receipt and enter some information to get their purchase price back.
Results
The campaign caused a huge spike in sales (especially) in the first two weeks. We could see that thanks to extensive analysis and data generation. This allowed us to tell Argeta, among other things, which variants were most popular, where and when the most transactions took place, and how that related to pricing.
Thanks to the insights from the cashback campaign, Argeta knows which variants are most popular, where and when the most transactions take place and how that relates to pricing.
