CeraVe
Sampling campaign at Padel and Sports Schools
Increase brand awareness among men
More and more men value good skin care, but are still often overlooked in traditional campaigns. Time to change that. For CeraVe Facial Moisturizing Lotion, we created a targeted sampling campaign specifically for men aged 18 to 45. We brought the product exactly where they can be found: at home, on the road, on the padel court and at the gym, focusing on locations where the majority of visitors are men.
Approach and results
This campaign combined smart visibility with ease of use. Samples were distributed at padel clubs and gyms in the Netherlands and Belgium, supported by mirror stickers in men's locker rooms, counter stands and a flyer with QR code to a questionnaire. Each location also received a test kit so that staff and visitors could get to know the product well. In this way, we not only increased brand awareness, but also collected valuable feedback on the user experience.
The combination of targeted sampling, visual visibility via mirror stickers, and informing locations with test products, provided a strong introduction of CeraVe within a relevant target audience.
