HeltiQ Plasters
Sampling campaign aimed at effectively reaching families with children
HeltiQ plasters (part of Utermohlen) approached us with the request to organize a short sampling campaign to reach as many families with children as possible.
Approach and results
Thanks to our channel sampling method, we can reach target groups in a very targeted manner. For example, we know that sports shops attract a lot of parents with children. In addition, our enormous database of sampling channels also includes many clothing stores for the whole family. We used both channels for this short sampling campaign for HeltiQ plasters, and with great success. The responses were enthusiastic and we were able to reach the target group effectively.
