Approach
One of Go Tan's tasty recipes is "sticky Sriracha chicken"; chicken, with honey and Go Tan Sriracha sauce. An easy recipe that requires only chicken and honey in addition to the Go Tan sauce. So we decided to ask Melvita (honey) to participate in a joint store floor activation campaign? We placed displays on top of the fresh chicken shelf in 83 supermarkets across the Netherlands. In it we posted the Melvita honey, Go Tan Sriracha sauce and the recipe for the sticky chicken. We couldn't make it any easier for consumers.