Corona Cero
Refreshing summer samples in Belgian supermarkets
Corona Cero: Enjoy an alcohol-free alternative at the supermarket!
In the summer of 2026, Corona Cero wanted to introduce consumers to its refreshing non-alcoholic beer. To encourage trial and put the brand in the spotlight during the sunny summer months, Lime Factory was asked to set up an effective sampling campaign in Belgium. There was one specific condition: the client wanted to use only Carrefour supermarkets that had not previously participated in the Flying Fish sampling campaign around April.
Approach & Results
Thanks to tight scheduling and quick action from Lime Factory, the campaign was up and running on the sales floor in no time. The promotion was rolled out at select Carrefour and Intermarché locations.
In the stores, shoppers received a sample of Corona Cero, along with an eye-catching flyer featuring a coupon. This combination proved to be a huge hit:
Enthusiastic responses: Both supermarkets and shoppers responded very positively to this refreshing initiative.
Appreciation for the coupon: Supermarkets and consumers were very pleased with the coupon on the flyer, which significantly lowered the barrier to making an immediate follow-up purchase in the store.
Flawless execution: Despite the specific selection criteria and the short preparation time, the campaign was executed smoothly and quickly.
