Bambix
Sampling campaign introduces mothers to rice flour
Bambix Rice Flour is for infants from 4 months of age. Because the first introduction to solid food is important, Bambix Rice Flour consists of only pure ingredients. It is also easily digestible. Bambix asked us to organize a sampling campaign among the target group of mothers aged 25 - 45 with young children.
Approach and Results
We sampled in the logical place, which is baby stores. We did this not only in physical stores but also at the "Baby & Tiener" webshop. Consumers who ordered a product from it were sent a free sample of Bambix.
In the physical stores, we used a counter stand to ensure that the campaign received extra attention. The target audience responded enthusiastically to the action.
