Three reasons why sampling works so well

Bifi Sampling

Almost everyone enjoys receiving a sample. A free bottle of drink while you’re shopping, a tasty snack for the road or a free product with your online order, who wouldn’t want that? But why do we even like this and what does a brand do to get its product to catch on? In this article, […]

The marketing power of cashback campaigns

cash back receipts and money

Cas back promotions are a powerful marketing tool to introduce people to your product. In a cashback promotion, consumers can buy a product in the store and then get a (partial) refund of the purchase price by uploading the receipt. There are several advantages to such a cashback campaign. It has a lowering effect on […]