Schweppes Ginger Beer
Summer sampling of Schweppes Ginger Beer at Belgian hotels
A refreshing introduction at just the right moment
Schweppes wanted to introduce adult consumers in Belgium to its new product: Schweppes Ginger Beer. The goal was to generate trial and awareness for this beverage. The focus was strongly on creating the right, refreshing occasion for consumption and a positive brand association. The ultimate channel of choice for Schweppes to achieve these summer goals was immediately clear: hotels.
Approach and Results
For this campaign, we distributed the samples primarily through hotels, perfectly complemented by select delicatessens and specialty shops.
The promotion was welcomed with open arms by the participating outlets. Hotels often served the drink ice-cold as a welcome gift at the front desk or placed it in the in-room minibar.
The results showed that we did an excellent job of reaching our target audience, including a huge group of consumers who had never purchased the product before. After this delightful introduction, the vast majority of these new buyers said they would definitely want to have Schweppes Ginger Beer in their homes in the future!
