Yogi Tea
Reaching tea lovers through yoga studios, wellness centers and bedding stores
Pure enjoyment with the perfect cup of tea
Yogi Tea was looking for a way to reach conscious tea lovers who value a pure and flavorful experience. The focus was on women between the ages of 25 and 69 with a holistic lifestyle and a preference for organic and ecological products. The goal of the campaign was to increase brand awareness and introduce this specific target group to the brand's intense flavors and Ayurvedic background.
Approach & results
To strike the right chord, we selected channels that perfectly fit a healthy and modern lifestyle. Samples were distributed through yoga studios, wellness centers and bedding stores. The samples were accompanied by a flyer and presented in an eye-catching display to highlight the 100% natural and organic quality of Yogi Tea.
The campaign was very well received. In the yoga studios it proved to be a hit; many participants enjoyed a cup of tea immediately after their class. There was also enthusiastic feedback from the bedding stores.. A special result was that one wellness location even inquired whether they could buy the tea directly for their own use .. This campaign has not only strengthened brand awareness, but also generated valuable direct feedback from a highly engaged target group ..
