Are you already familiar with our new concept Kassabonkorting? Kassabonkorting is a platform for cash back promotions and is an alternative way to let consumers try a product through the store. A cash back strategy lowers the threshold for getting new customers. Although this is a relatively expensive method of sampling, there are a number of significant advantages. The consumer goes through the entire purchasing process, so that it will be easier to make repeat purchases. Moreover, you directly stimulate penetration, which of course also becomes visible in the (Nielsen) figures.

Thanks to our customer portal, we have information about a specific target audience. The communication within our customer portal can be fully tailored to your needs and wishes.

By requesting a number of details when the customer receives his cash back, a comparison can be made between different groups of consumers or different products on which a discount is given. Thanks to the Customer Insights Application (CIA) you can obtain clear insights, so that you will subsequently understand the consumer better and respond better to this in the future.

Why cash back promotions?
When you use a lot of discount promotions, the consumer is only conditioned to buy during the sales period. Moreover, the consumer is more focused on the price and less on product variations. They will also switch brands faster to get a lower price. An effective way to increase sales are cash back promotions.