Unox Good Pasta

Unox brings Good Pasta to places where you can try it right away

Unox has been an established name in Dutch cuisine for many years. However, with the launch of Unox Good Pasta, they wanted to reach young consumers between the ages of 18 and 30 with a flavor that you would not normally expect to find in a Unox container. They asked us to set up a sampling campaign that would have a significant impact and introduce this specific target group to the new product in a surprising way.

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Approach and results

To reach the target group in places where they spend their free time, we selected creative and appropriate channels: game stores, Kwik-Fit garages, and student locations. We developed communication tools such as counter displays, flyers, and posters to draw extra attention to the campaign. The collaboration with the locations was very successful, and they responded enthusiastically because the product is well suited to their target audience.

The campaign was a huge success. A consumer survey showed that repeat purchase intent was particularly high. More than 70% of respondents said they would consider buying the product or would definitely buy it. By reaching the right target group in the right places, we helped Unox achieve a strong launch for Good Pasta.

Unox brings Good Pasta to places where you can try it right away

Approach and results

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Unox brings Good Pasta to places where you can try it right away

Approach and results

View similar cases

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