Spa Reine Subtile
Cooled sample at hot locations
Spa wanted to introduce the target group of men and (mainly) women between the ages of 20 and 35 to their new variant of Spa Reine. Important detail: the sample had to be able to be offered chilled.
Approach and Results
Where are you more happily surprised with a chilled drink than in the sauna or wellness center! So the perfect location to hand out Spa Reine. Moreover, it is also a very healthy drink that fits very well with the lifestyle of the average sauna visitor. We selected several wellness centers across the Netherlands to hand out the samples. The response to the campaign from both welness staff and consumers was very positive.
