SPA Mocktails
A suitable sampling solution for every target group and occasion
SPA asked us to set up a cost-effective sampling campaign to create enthusiasm for their new products SPA Mojito and SPA Passion Fizz. An important task was to connect to the moment of use and the target group of 30-64 year olds with a slightly higher income.
Approach & Results
After extensive brainstorming with our team, we suggested SPA different locations. We focused mainly on the (healthy) epicurean and on the moment of drinks and/or aperitifs. Delicatessen stores fit in perfectly with this and also reach consumers with a higher disposable income. We then approached various delicatessens and specialized cheese stores and butchers in the Netherlands and Belgium and organized a successful sampling campaign there.
