Princes portion packs
Tuna portion packs for the athletic consumer
High-protein boost after your workout!
To introduce active consumers to Princes' convenient tuna portion packs, we set up a targeted sampling campaign at various gyms. Healthy athletes looking for extra protein after their workout form exactly the right target group for this product, which contains no less than 20 grams of protein per serving. The locations were strategically selected: gyms, such as regular fitness centers, Hyrox, and CrossFit studios, all in the immediate vicinity of major supermarkets and in large cities.
Approach
After their workout, the athletic target group received a free Princes tuna portion pack. When the samples were distributed, they were also handed a flyer which, in addition to product information, featured a handy QR code. By scanning this, they were directed straight to a suitable and high-protein recipe: a quick pasta with tuna and cherry tomatoes. To give the campaign even more visibility and attract attention, counter displays and posters were also deployed within the gyms.
Results
Both the gyms and the athletes responded very enthusiastically. Many consumers were not yet familiar with these new and convenient packs and found them an ideal, easy alternative to the standard protein shake or bar. The sports locations indicated that the product perfectly matched their visitors, and the samples were distributed effortlessly. An extremely successful campaign!
