Princes
Health-conscious athletes are discovering the convenient individually packaged tuna portions
Powerful protein in a convenient pouch
Athletes and health-conscious consumers are constantly looking for easy ways to increase their protein intake. Princes has developed the ideal solution for this: the single-serving tuna pack. A convenient pouch, rich in protein and ready to eat right away. To promote this new product to the target audience of health-conscious consumers and active athletes, we launched a targeted activation campaign at gyms and padel venues.
Approach and Results
We launched a sampling campaign at locations focused on sports and health. The samples were distributed through gyms and padel venues in major cities. Immediately after their workouts, athletes received a free single-serving packet at the front desk to replenish their protein right away.
To inspire consumers at home as well, each sample was accompanied by a flyer featuring a delicious recipe. Eye-catching counter displays at the locations ensured extra visibility.
The campaign was a huge success. Consumers noted that the tuna is very easy to take with them and use, which perfectly aligns with the needs of this active target group. The combination with a specific recipe was particularly appreciated and created a positive brand experience.
Thanks to our great collaboration with Limefactory, we were able to effectively distribute samples of Princes portion-sized packages at gyms and padel venues. It was a successful promotion that perfectly aligned the product, location, and target audience.Malu Goncalves
