Oasis Iced Tea

Maximizing Volume, Speed, and Targeted Reach in Belgium

Speed, volume, and a bullseye on campus

This sampling campaign for Oasis Ice Tea revolved around two key pillars: speed and volume. For the Mango & Passion Fruit and Peach varieties, Oasis was looking for an effective way to reach a large number of consumers—specifically the student demographic in Belgium—and encourage them to try the products. Lime Factory was brought in to achieve these goals on a short-term basis.

Approach and results

To achieve high sales volume for Oasis Ice Tea Mango and Passion Fruit in the short term, we launched a large-scale partnership with the clothing chain LolaLiza. To gain additional valuable insights from the campaign, we included a consumer survey. We cleverly adjusted the incentive for this: instead of our standard Bol voucher, participants received a LolaLiza voucher. This turned out to be a huge success. It resulted in an extremely high response rate of over 4,000 respondents!

For Oasis Ice Tea Peach, we specifically targeted the student demographic around campuses and universities in Belgium. To reach this target audience with a high degree of geographic precision, we selected relevant locations in the immediate vicinity of the educational institutions:

Copy shops: The ideal place where students stop by every day to pick up their study materials.
Escape rooms: A popular and relaxing setting where young people and students get together in groups.

Thanks to this strategic choice of channels and locations, we were highly successful in reaching our target student audience efficiently and in the right context.