Out-of-Home Sales Support
Take over the shelf outside the supermarket!
We help FMCG companies find and establish relationships with sales channels outside the traditional supermarket sector. To do this, we leverage our extensive network of sampling channels. We often link these campaigns to an existing or ongoing sampling campaign, but that is by no means a requirement.
The ultimate goal is to secure a listing, but the insights we gain during the campaign can also be very valuable.
Who orders the Monsterbox?
The Monsterbox is ordered (primarily) by families with children whose parents are between the ages of 29 and 49. These families live throughout the country, with the majority residing in the Randstad. It is most often ordered by women. And their main motivation is curiosity. The target audience is also interested in cooking, shopping, and watching TV (both online and offline). With each edition, the Monsterbox attracts as many as 56% new consumers.
What do we do for you?
Channel Selection & Acquisition: We compile a list of suitable channels and approach them (often independent business owners) to secure a listing.
Understanding the “No”: We identify the reasons for participating or not, which provides valuable insights into the sales process and product evaluation.
POS Support: We set up displays or POS materials to make a (new) listing immediately visible to consumers.
Database Development: We are building a customer database to facilitate easy campaign tracking.
Why do you want to do this?
Anyone who has read Byron Sharp’s book *How Brands Grow* (
) knows that availability is the most important criterion for brands
to grow. Brands must be available in as many places as possible
, and consumers must have easy access
to the product.
In addition to the physical availability of your product, it’s also important to have a presence at multiple (leisure) locations because of “mental availability.” This strengthens associations with your product, and consumers will be more likely to recognize it and think about it more often.
Other options
Thanks to our channel network, our motivated employees, our experience in creating and distributing POS materials, and our expertise in gathering consumer insights, we’re sure we can help you with your Out-of-Home challenge!
Please contact us, and we’d love to talk with you. Would you like to read more about it first? Then check out some case studies from previous campaigns.
Why Choose Lime Factory?
- The vast network of channels we partner with.
- You'll gain insights that, among other things, tell you more about how consumers perceive your product and whether they plan to buy it more often.
- Years of experience in reaching out to retail channels, placing point-of-sale materials, and gathering and presenting consumer insights.
- We work with you to find the best, most efficient solutions.
Sportlife Out of Home
Would you like to learn more about the Sportlife campaign at cafeterias and convenience stores? Visit the website for more information.
Curious about how we can promote your product?
Every product is different and has a different target audience. That’s why we take a unique approach to each product. Curious to see what we can do for you? Contact us.
