Parents with children aged 1 to 3 years are introduced to Bambix ready-to-drink porridge.
Parents with children aged 1 to 3 years are introduced to Bambix ready-to-drink porridge.
Parents with children aged between 1 and 3 years old are introduced to Bambix drinking cups.
Bambix wanted to encourage trials and build brand awareness for their ready-to-drink cereal drinks (250 ml). The focus was specifically on the relevant target group of parents with young children aged 1 to 3 years old.
Approach and results
For this campaign, we distributed samples of Bambix drinking cereal through specialized baby stores. Large retailers such as Prénatal (in various cities including Amersfoort, Utrecht, and Breda) and Van Asten Babysuperstore were the ideal channel for reaching this specific target group in the right context. To reinforce the promotion on the shop floor, we developed eye-catching communication tools, including an A6 flyer and a counter display for the checkout.
The campaign gained extra exposure through active engagement on social media. Both Bambix and Prénatal posted on Instagram and TikTok to inform their followers about the free samples available with purchase. In addition, an influencer visited one of the locations to further promote the campaign, which generated a wide reach and enthusiastic responses.
