Nestlé Les Recettes de L'Atelier
Coffee lover gets sweet sampling surprise with online order
Nestlé Les Recettes de L'Atelier is a delicious quality creamy chocolate with visible ingredients. For this premium chocolate, Nestlé was looking for the target groups highly educated woman, premium shopper and retiree for a short and fast sampling campaign.
Approach and Results
We immediately went to work and within a few days presented a proposal with several options for Nestlé to choose from. Nestlé chose to distribute the samples through online orders from Koffievoordeel.nl. We made sure that in addition to a bar of chocolate, a flyer with more information about the product was included.
