Lime Factory has set up a sampling campaign for Johnny Doodle at Sneaker District in the Netherlands. Johnny Doodle Dark Salty Fudge contains dark chocolate, generously sprinkled with Johnny’s own salty fudge chunks.
The pinch of sea salt in the fudge breaks the sweet character, making the dark chocolate stand out. The samples have been distributed in the online shop of Sneaker District. With every purchase online, the consumer receives a free sample. The promotion was communicated through a flyer.
The employees really enjoy giving away a sample. And consumers are pleasantly surprised when they receive a sample. The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.