When you want to start a sampling campaign, you can choose from many different methods. It can be difficult to choose the right one. So think carefully beforehand what kind of product you have and what the purpose of the sampling campaign is. If you have a more expensive or specific product, response sampling might be suitable. In this blog we tell you more about this form of sampling and how you can use this successfully.
Response sampling is a form of sampling in which the consumer is encouraged to request a sample himself. This can be done, for example, via a magazine or a brochure from the supermarket. Response sampling is particularly interesting for the somewhat more pricey products in a specific niche. The reason for this is that there is little waste with this form of sampling. It would of course be a shame if an expensive product is not effective..
However, there is also a downside to response sampling. Sometimes there are bargain hunters who request all possible samples. Not because they are interested, but because they are free. As a result, the sample ultimately has no effect what it is intended for and there is still a waste.
To prevent this from happening, response sampling often uses products for a specific target group. You can think for example of self-care aids such as peppermint oil or cream. Less abuse will be made of these products.
We have already mentioned it before: response sampling is mainly used for the more expensive or specific products in a particular niche. It is therefore not suitable for all products. It is therefore good to think beforehand what type of product you have and which sampling method is suitable for this.
To show you how response sampling works exactly, we have drawn a step-by-step plan. This gives you an idea of how you can best use this form of sampling.
Step 1: What kind of product do you want to sample? What is the purpose of the sampling? What do you want to achieve?
Step 2:What is the target group of your product? Make this as specific as possible so that this group can be reached well.
Step 3: Consider whether there are similar products that have the same target group and let yourself be inspired by this.
Step 4: Does your product appear to be the most suitable for response sampling? It is time to choose a suitable location for the sample. Choose suitable folders, magazines or websites from where consumers can request the sample.
Stap 5: Finally, it is important to analyze the results after the sampling campaign. You can use this information for a possible next campaign.
By doing multiple sampling campaigns, you ultimately find out what works best. This way you can start to take more and more specific campaigns and achieve your goal.
Examples response sampling
As we mentioned earlier, medical self-care products are a good example of products that are suitable for response sampling. There are of course many other products suitable, for example the response sampling campaign for Santa Maria.
In addition, so-called samples on request are a good example of response sampling. This is the case when a consumer has to show a clear interest and has to make an effort to receive a sample. Consumers can then order the sample online, but must enter a number of data for this. The advantage of this is that you can ask the consumer for feedback afterwards, since you already have their data!
Response sampling via Lime Factory
Do you have a somewhat more expensive product or a product that is specific to a particular niche? Or are you just curious about what response sampling can do for your product? Lime Factory gladly provides you with more information and searches for the perfect match for your products. We think along with you and ensure that the campaign is a success! Feel free to contact us anytime.