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What is point of use sampling?

point of use sampling

When it comes to sampling, there are different methods that you can apply. Depending on your product and target group, a specific sampling method is suitable. Different sampling methods include response sampling, cross-ruff sampling or point of use sampling. In this blog we are going to talk about this last form of sampling. We will explain what it means and when you can use this form best.

What is point of use sampling?

Point of use sampling is a form of sampling that takes place at a certain location. This can be inside a store, but also outside at an event. The point is that the location where the samples are offered is aimed at the moment of use. So there must be a certain match between the sample and the location.

It is important that there is a need for the product at the location where the sample is distributed. This means, you should give a sample of a shampoo in a place where you can take a shower and a drink would be suitable during events.

Examples of point of use sampling

To give you a clear picture of what point of use sampling is, we have some examples. For example, 300,000 Summer and Winter Welcome Packs are handed out at Center Parcs locations. Visitors will receive the package at the beginning of their stay and is filled with, for example, a meal component that they can use during their stay.

point of use sampling

Another example is the Monster Box that is delivered to people at home. This includes samples that can be used in your own environment, such as a bottle of detergent, shower gel, bottle of soft drink or small snack. These products can be used immediately so that the consumer gets to know the product and does not put it aside.

How to set up a point of use sampling campaign

The problem with point of use sampling is that it is sometimes difficult to reach the target group. Particularly for samples that are offered outdoors, there is a chance that the target group does not completely match. The sample is then distributed to people who may not be fully in the target group.

Therefore, make sure you know in advance what your target audience is and try to keep the locations as specific as possible. For example, one product will work better indoors and the other outside.

In addition, it is also important to think about the size and weight of the product. After all, it must be brought to a specific location. When you have a fragile breakfast product, it is a shame if all of these products are damaged when it gets to the consumer. Be alert and pack the product well.

It may sound logical to give a sample at the moment of use. In practice, however, this is sometimes quite difficult to realize. Therefore, make a clear strategy in advance and include all possible options and scenarios. Sometimes there are suitable locations and unexpected turns that you do not think of at first!

Do you need help? 

Do you have any questions regarding sampling your product? Or would you like help in setting up a sampling campaign? Please contact us. We are happy to help you and advise you with the right sampling method for your product.

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