Lassie half whole grain

Each customer receives a sample Lassie Half whole grain

General information

Product: Lassie half whole grain rice.

With Lassie half whole grain rice you can give your trusted white rice dish a twist. In the package you will find brown rice combined with the ease of magic rice.

Make consumers happy with a free sample

It has long been known that fiber is good for your health. We also now know that you cannot only get fiber from fruit and vegetables. For the health effect you also need fiber from unprocessed grains, so whole-grain products. Achieving the recommended 30 to 40 grams of fiber daily is a challenge for many. Make smart use of this by sampling whole-grain products from Lassie with whole-grain bread.

The facts:

• Number: In consultation
• Timing: Februar/March 2020
• Communication: In consultation, via counter standard and flyers.  

The sampling campaign can of course also be linked to your own marketing campaign!


  • Nice ready-made action, Lassie is an A-brand and fits perfectly with the target group.
  • Completely free of charge.
  • Extra service for your customer.
  • Consumers always enjoy receiving free products.

Examples of campaigns

Lipton Herbal Ice Tea at food delivery
Spa Touch at Jack & Jones en food delivery
Alvalle at Carrefour

I would like more information