Alpro High Protein soy drink

Each customer receives a sample Alpro High Protein soy drink

Algemene informatie

Product: Alpro High Protein soy drink.

High Protein soy drink contains no less than 25 grams of protein per 500 ml. The drink is made from responsibly grown soybeans, so nutritious and responsible.

Soy is a great source of plant-based protein. They are important for muscle growth and maintenance, as part of a varied and balanced diet recommended for good health. Give the consumer something extra during the purchase of sports nutrition. This way, consumers can enjoy this surprise responsibly!

Make consumers happy with a free sample

A growing group is focusing more consciously on plant-based food; vegetarians and vegans, but more and more often also the regular consumer, who, as a flexarian, regularly include product groups based on plant-based proteins in his meal. Driven by health: more and more Dutch people are returning to a plant-based diet, with a focus on protein-rich products. You can anticipate this smartly by sampling the plant-based and protein-rich milk from Alpro in sports nutrition.

The facts at a glance

• Numbers: In consultation
• Period: January 2020
• Communication: In consultation, via counter standard and flyers.

The sampling campaign can of course also be linked to your own marketing campaign!


  • Nice ready-made action, Alpro is an A-brand and fits perfectly with the target group.
  • Completely free of charge.
  • Extra service for your customer.
  • Consumers always enjoy receiving free products.

Examples of campaigns

Lipton Herbal Ice Tea at food delivery
Spa Touch at Jack & Jones en food delivery
Alvalle at Carrefour

I would like more information