Alpro Barista oat

Each customer receives a sample Alpro Barista oat

General information

Product: Alpro Barista oat.

Enjoy your favorite coffee at home with Alpro Barista oat drink. This oat drink has been specially developed for foaming. Moreover, the soft flavor makes your cappuccino extra tasty. This drink is 100% plant-based and low in fat, so you can enjoy the perfect foam layer every day at home.

Barista oat drink is ideal for sampling at coffee shops. Give the consumer a little extra home when purchasing coffee. This way they can enjoy their special coffee at home!

Make consumers happy with a free sample

After tea and water, coffee is the most popular drink in the Netherlands. No less than 82% drinks coffee weekly, 67% daily. According to research agency IRI, it appears that more and more plant-based milk is being sold. In 2014 2.6 percent of the milk sold in the Netherlands was plant-based, in 2018 it already increased to 3.8 percent. The combination of coffee with plant-based milk is indispensable in 2019! You can anticipate this smartly by sampling the Alpro plant-based milk at the coffee order.

The facts at a glance

• Numbers: In consultation
• Period: November 2019
• Communication: In consultation, via counter standard and flyers.

The sampling campaign can also be linked to your own marketing campaign


  • Nice ready-made action, Alpro is an A-brand and fits perfectly with the target group.
  • Completely free of charge.
  • Extra service towards your customer.
  • Consumers always enjoy receiving free products.

Examples of campaigns

Lipton Herbal Ice Tea at food delivery
Spa Touch at Jack & Jones en food delivery
Alvalle at Carrefour

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