In the infographic below we have tried to map the facts of sampling. This is based on the one hand on the data from a survey by YA and on the other hand on the feedback data that Lime Factory has collected during the deployment of sampling campaigns in recent years.
It is interesting to see that sampling actually works. Both in terms of penetration and in terms of the number of purchases.
On the basis of these figures it is even possible to calculate an estimate of the ROI of a sampling campaign. This can be done via our sampling calculator, for example, but you can of course also contact us to take a joint look at this.