Lime Factory has for Yes! set up a sampling campaign at sneakershops. Yes! nut bars are packed with nuts, are vegetarian snacks and contain a source of protein & fiber.
Yes! nut bars contain unsaturated fats, proteins and fibers. This means they fit into a healthy diet. The samples have been distributed at sneakershops, such as Sneaker District and Bruut. With every purchase, the consumer receives a free sample, including a flyer. The channels have indicated that they find it a very nice product to hand out and it suits the target group well.
The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.