With Witte Reus Scent Switch it is possible to experience two different scents in your toilet while only using one toilet block. You can smell the first refined scent when you enter the toilet, the second scent is activated during the flush.
The samples were distributed at various SaniSale locations, such as in Utrecht and Wormerveer. With every purchase, the consumer receives a free sample. The promotion was communicated through a counter standard and flyer.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample. Consumers indicate in the store that they love the smell of the toilet block. And both employees and consumers find it a nice and suitable product.
Hereby some nice reactions from consumers:
“I really liked the smell and thank you for a sample toilet block. We would not have experienced this otherwise!”
“I thought the scent was really great, I think it couldn’t be better.”
“This product now far exceeds all toilet fresheners. Just an odor explosion in the bathroom. Delicious!”
“Super fun action. Never used anything like that, but we will go buy it more often.”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.