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Tropicana at bakeries

Tropicana at bakeries

Lime Factory has set up a sampling campaign for Tropicana at various bakers throughout Belgium. Tropicana Orange is 100% pure juice.

Tropicana Orange with pulp contains a selection of oranges that are pressed the day after picking for a 100% pure juice. Moreover, it contains no less than 11 juicy oranges.

The samples were distributed to various bakers throughout Belgium. The consumer receives a free sample with every purchase. The promotion was communicated through a counter standard and flyer.

The employees really like being able to hand out a sample. And consumers are pleasantly surprised when getting a sample.

Hereby some nice reactions from consumers:

  • “Tasty surprise.”
  • “It is delicious with the pulp, it almost seems like you have exactly made yourself squeezed orange juice.”
  • “Tasty, enough pulp and not too sweet … just delicious.”

The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.

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