Lime Factory has set up a sampling campaign for Tropicana at various bakers throughout Belgium. Tropicana Orange is 100% pure juice.
Tropicana Orange with pulp contains a selection of oranges that are pressed the day after picking for a 100% pure juice. Moreover, it contains no less than 11 juicy oranges.
The samples were distributed to various bakers throughout Belgium. The consumer receives a free sample with every purchase. The promotion was communicated through a counter standard and flyer.
The employees really like being able to hand out a sample. And consumers are pleasantly surprised when getting a sample.
Hereby some nice reactions from consumers:
- “Tasty surprise.”
- “It is delicious with the pulp, it almost seems like you have exactly made yourself squeezed orange juice.”
- “Tasty, enough pulp and not too sweet … just delicious.”
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.