Herengracht 562, 1017CH Amsterdam, The Netherlands

The Real Baker & Becel

The Real Baker & Becel

Lime Factory organized a sampling campaign for Becel among some 300 real bakers throughout The Netherlands.

The new Becel with butter has the refined taste of butter but contains 50% less saturated fat. The campaign was carried out at around 300 Real Bakker s throughout The Netherlands. When purchasing 2 Gilde Korn loaves, the customer was given a free tub of Becel with butter by The Real Baker to try out at home. The promotion was communicated through bread bag stickers, posters, counter displays and samples for tasting (baguettes with Becel). You can immediately start spreading when you have collected your fresh bread from The Real Baker. This makes the Real Baker and Becel a perfect match!
Lime Factory received many reactions to the campaign, and they demonstrate how enthusiastic customers were when receiving their sample. Based on this, we can conclude that the sampling campaign and the product were received very positively by the customer. Becel tubs passed over the counter like hot cakes!

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