Taksi & Holiday parcs
Lime Factory has set up a sampling campaign for several family parks in the Netherlands for Taksi . Taksi Tropical Fruit is a carbonated drink made from fruit juice, dairy and added vitamin C.
Taksi Tropical Fruit is a delicious mix of juice from pineapple, passion fruit and apple. A taste explosion with dairy and rich in vitamin C. As a result, Taksi is slightly different, and you can taste that.
The target group that Taksi wants to reach with this campaign is everyday households with children – and especially holidaymakers.
To reach this target group in the best way possible, the samples were distributed at holiday parks and camp sites such as
- Top parks
- Recreatiepark De Achterste Hoef
- Roompot
- Camping De Meene
- Vechtdalcampings
- Landal Greenpark
- Veluwe Holiday Parks
- Holiday park Ackersate
Taksi samples were distributed in various ways at the holiday parks. Upon arrival, the visitor receives a 6-pack Taksi.
At Landal Greenparks, the guests received a voucher from Inckeck to collect a 6-pack Taksi from the park store. And at Topparken the 6-pack was added to their ‘welcome box’.