Lime Factory has set up a sampling campaign for several family parks in the Netherlands for Taksi . Taksi Tropical Fruit is a carbonated drink made from fruit juice, dairy and added vitamin C.
Taksi Tropical Fruit is a delicious mix of juice from pineapple, passion fruit and apple. A taste explosion with dairy and rich in vitamin C. As a result, Taksi is slightly different, and you can taste that.
The target group that Taksi wants to reach with this campaign is everyday households with children – and especially holidaymakers.
To reach this target group in the best way possible, the samples were distributed at holiday parks and camp sites such as
Recreatiepark De Achterste Hoef
Camping De Meene
Veluwe Holiday Parks
Holiday park Ackersate
Taksi samples were distributed in various ways at the holiday parks. Upon arrival, the visitor receives a 6-pack Taksi.
At Landal Greenparks, the guests received a voucher from Inckeck to collect a 6-pack Taksi from the park store. And at Topparken the 6-pack was added to their ‘welcome box’.