Lime Factory has set up a sampling campaign for St Michel at various Jumbo locations throughout the Netherlands. St Michel Donuts is a unique snack and contains delicious crunchy chocolate.
St Michel Donuts are ideal to take anywhere and share with friends. The samples were distributed at various Jumbo locations throughout the Netherlands. With every purchase, the consumer receives a free sample, including a flyer. The reactions are very positive. For example, a Jumbo location states: “Our customers are surprised that the donuts are not dry, which is often the case.”
The collaboration went well. We are therefore looking forward to repeating this sampling action in the future.