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Starbucks at the supermarket

Starbucks at the supermarket

Lime Factory has set up a sampling campaign for Starbucks at various supermarkets throughout Belgium. Starbucks Blonde Espresso Roast is a lightly roasted espresso with a smooth, mild flavor. Starbucks Colombia is nutty and floral with a very rich complexity.

Consumers were pleasantly surprised with the two Starbucks flavors at various supermarkets throughout Belgium, such as Carrefour and Delhaize. With every purchase, the consumer receives a box with two free samples.

The promotion is communicated by means of a flyer with the feedback program where a win promotion is communicated. The flyer also includes a 1 euro discount on the following two products from the Starbucks range for Nespresso systems.

Consumers respond enthusiastically and really enjoy receiving a little extra. The collaboration went well. We look forward to this sampling promotion taking place again!

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