Starbucks at the supermarket
Lime Factory has set up a sampling campaign for Starbucks at various supermarkets throughout Belgium. Starbucks Blonde Espresso Roast is a lightly roasted espresso with a smooth, mild flavor. Starbucks Colombia is nutty and floral with a very rich complexity.
Consumers were pleasantly surprised with the two Starbucks flavors at various supermarkets throughout Belgium, such as Carrefour and Delhaize. With every purchase, the consumer receives a box with two free samples.
The promotion is communicated by means of a flyer with the feedback program where a win promotion is communicated. The flyer also includes a 1 euro discount on the following two products from the Starbucks range for Nespresso systems.
Consumers respond enthusiastically and really enjoy receiving a little extra. The collaboration went well. We look forward to this sampling promotion taking place again!