Lime Factory set up a sampling campaign for Dove Men + Care. The campaign was rolled out nationwide at Intersport and a number of other sports and fashion (web) stores. Customers were offered a Dove Men + Care mini deo.
The mini deo was not only sampled in actual stores, but also online via web shops. Lime Factory received many reactions to the campaign, showing how enthusiastic customers were when receiving the sample. In the actual Intersport stores, customers and employees were very enthusiastic. Some reactions were:
- Customers indicate that it is a useful gift, better than a pen. All men use it!
- Start of sport season, useful for the sports bag. Fun!
Some reactions from the online webshops Boxers.nl , Sokken.nl , Zwembroeken.nl , Shirts.nl and Dutchmudman.com are:
- Cool! A free sample with the order.
- Super t-shirts, fast delivery the next day with a mini deo. Top!
To support the campaign, there was a display with the sampling promotion, next to the mini deo’s on the counter. Intersport also communicated the campaign via their newsletter.