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Alpro at wellnesss

Alpro at wellness

For Alpro Lime Factory used a sampling campaign at one of the saunas of the new channel the ‘Select Wellness Group’. This is a national chain of quality-oriented saunas, with more than 25 wellness locations.

Alpro wanted to focus on an audience who consider a healthy lifestyle to be central. Guests at the saunas were given a chilled Alpro Mild & amp; Creamy on departure.

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