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Robijn at C&A, e5 mode and LolaLiza

Robijn at C&A, e5 mode and LolaLiza

Lime Factory has set up a sampling campaign for Robijn at clothing stores C&A, e5 mode and LolaLiza in Belgium. Robijn Intense Fresh Sky is an ultra concentrated fabric softener.

Robijn Intense Fresh Sky is one of the unique scents of the fabric softeners from Robijn. Because this product is ultra-concentrated, you can use less. This means you consume less per laundry, so you ultimately use less plastic.

This fabric softener from Robijn is sampled at clothing stores C&A, e5 mode and LolaLiza. After a purchase the consumer receives a sample of Robijn Intense Fresh Sky, attached to a flyer. The feedback program has been communicated on this flyer. The sampling campaign was also communicated through a counter stand and rail card on clothing racks.

We received many positive reactions. For example, consumers said:

  • “The smell is amazing, my children think it’s great when their clothes smell like Robijn. A while ago when I gave away clothes to someone and he said, “How come your laundry smells so good?” Thumbs up for Robijn”.
  • “Very good product really, always recommended to friends and family.”
  • “After I received a sample, I immediately tried it. The result is amazing, so fresh and it smells delicious. I’ve been looking for Robijn this week, I’ve never had such a fresh laundry”.

As far as we are concerned, a successful sampling campaign!


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