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Respons sampling with Santa Maria

Respons sampling with Santa Maria

Lime Factory has conducted a response sampling pilot for Santa Maria. Around 500 consumers have received an envelope containing a sample of Santa Maria Fish Taco.

Fish Taco Seasoning Mix is a delicious spice mix for tacos with fish. This spice mix contains a hint of coriander, lime, mango, ginger and also has a mild chilli flavor of Guajillo. The Fish Taco Seasoning Mix fits very well with salmon.

Via Kassabonkorting, consumers within the target group of Santa Maria have received an e-mail with the invitation to request the product for free via The consumer has received the product at home within two weeks.

This response sampling campaign was a pilot and was a selection of women who made a purchase at the Albert Heijn.

We have received many nice reactions from consumers. They say:

  • “Amazing, you can test something and you will use something new.”
  • “This way you can try something new, I usually get stuck in my old recipe pattern.”

The pilot is a great success and Lime Factory is therefore looking forward to more frequently conducting response sampling in the future.

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