Lime Factory has set up a sampling campaign for Reddy in various greengrocers throughout The Netherlands. Reddy Woks & amp; Stir-fryers are ideal for woks and stir-frying. </ Strong>
Reddy woks & stir-frying is sunflower oil, which is ideal for preparing potatoes, vegetables, fish and chicken. The oil is very suitable for high temperatures and is neutral in taste. Moreover, it splashes less due to the special mix of vegetable oils.
The target group that Reddy wants to achieve with this campaign is normal households with children and, particularly, healthy eaters.
To reach this target group in the best way possible, the samples were handed out to several greengrocers throughout The Netherlands, such as,
- Koot Gilleam The Hague
- Houweling Heemsteden
- Westland garden Rotterdam
- Frans van de Polder Rotterdam
Upon purchase, the customer was offered a 500ml bottle of Reddy with a flyer, whereby the consumer was urged to buy the product at a discount. This was made visible by neck hangers and a counter display.