After each visit at Jims and Life Style Fitness the consumer receives a sample Quaker Breakfast cereal including a flyer. At Intersport the consumer receives a sample including flyer when purchasing sportswear. The promotion is communicated through a counter standard and flyer.
Various locations have indicated that the consumers are very enthusiastic about the promotion. We can conclude that the collaboration went smoothly. We are therefore looking forward to repeating this sampling campaign in the future.