Herengracht 562, 1017CH Amsterdam, The Netherlands

Play paradises & Wicky Water

Play Paradises & Wicky Water

Lime Factory set up a sampling campaign for Raceplanet and various play paradises throughout The Netherlands for Wicky. Wicky Water is water with Fruit and a little fruit juice.

A pack of Wicky Water contains hardly any sugar: only 2 grams of the naturally occuring sugars to be found in fruit juice.

The target group for this campaign were households with children aged 6 to 12 years. In order to reach this target group, samples were distributed at Raceplanet and the following play paradises:

The Wicky water packs were handed over, together with a flyer, at the moment customers left the location by the exit. In addition, the sampling action was communicated via a counter stand.

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