Play Paradises & Wicky Water
Lime Factory set up a sampling campaign for Raceplanet and various play paradises throughout The Netherlands for Wicky. Wicky Water is water with Fruit and a little fruit juice.
A pack of Wicky Water contains hardly any sugar: only 2 grams of the naturally occuring sugars to be found in fruit juice.
The target group for this campaign were households with children aged 6 to 12 years. In order to reach this target group, samples were distributed at Raceplanet and the following play paradises:
The Wicky water packs were handed over, together with a flyer, at the moment customers left the location by the exit. In addition, the sampling action was communicated via a counter stand.