Lime Factory has set up a sampling campaign for Olvarit at various babystores in Belgium. An Olvarit squeeze bag in the apple / banana flavor was sampled in the stores.
The new Olvarit squeeze bags are full of fruit, are rich in vitamin C and only contain natural sugars. Moreover, a squeeze bag is handy for traveling! Olvarit squeeze bags are intended for children from 6 till 17 months.
Olvarit squeeze bags are sampled at the following stores:
During a purchase in the store, consumers receive a free sample. Counter displays have been placed to communicate the promotion. Moreover, Paradisio has placed the campaign on their website, in the newsletter and on Facebook. Pistache posted the campaign on Instagram.