Lime Factory has set up a sampling campaign for Oasis at C&A, Lillefant and play paradises throughout Belgium. Oasis Aquafruit is a delicious fruit drink.
Oasis Aquafruit is ideal to take to school, for children’s parties or to drink at home yourself. Oasis Aquafruit contains no added sugars and sweeteners.
The samples were distributed at C&A at the children’s department, clothing store Lillefant and play paradises, such as Binnenspeeltuin ‘t Mierennest, in Belgium. With every (online) purchase and when leaving the playground, parents receive a bottle of Oasis, including a flyer. The Consumer Insights Application is communicated on the flyer with a fun win promotion.
Various locations have indicated that the employees are very enthusiastic about the promotion. Consumers are also enthusiastic.
We have been told by consumers:
“I think it is a super nice drink! I just went to the store to buy it and my niece has already finished it. She liked it so much that she even drank two”.
“My son is crazy about it, it is also healthy, a great alternative to the many soft drinks nowadays”.
“The Oasis Aquafruit was refreshing, I will buy the soda more often”.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.