Herengracht 562, 1017CH Amsterdam, The Netherlands

Napoleon at Sneaker District

NAPOLEON at Sneaker District

Lime Factory set up a sampling campaign for Napoleon at Sneaker District in the Netherlands. Napoleon is now doubly delicious with the DUO different DUO flavors.

Napoleon is now doubly delicious, due to the delicious double flavor of licorice and fruit. Sweet licorice-fruit combinations with a sweet powder in the core. This sweet mix contains the combinations licorice and strawberry, licorice and banana and licorice and raspberry. The samples were distributed in Sneaker District’s online shop. With every online purchase the consumer receives a free sample. The action was communicated through a flyer.

The employees find it very nice to be able to give away a sample. And consumers are pleasantly surprised when they receive a sample. The cooperation went well. We are therefore looking forward to repeating this sampling action in the future.


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