In collaboration with Game Mania, Cool Cat and The Sting Sportlife has been able to reach the customer . With every purchase, the customer received a flyer with 2 samples of Sportlife. In addition, Cool Cat also added a sample to every online order, in order to surprise its customers. The target group reached consists principally of young women.
The feedback program is boosted via the flyer and Sportlife pack can be won. The flyer also contains a coupon. During the campaign, Sportlife cooperated with Albert Heijn. When the coupon is handed in, a 50% discount is given on a chosen Sportlife pot.
The sampling campaign, partly with the use of our feedback program, offered insight into product valuation, insight and stimulation of repeat purchases and the generation of an extra trial.