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Method activation #spreadjoy

Online activation #spreadjoy

In these times, we can all use a little more joy. That’s exactly what they thought at Method. That’s why we created an online activation campaign where friends can surprise each other with a Method product.

Method has its own line of ecological cleaning products. This creative brand is not only good for the earth, but also for you. Cleaning with Method products is a lot more fun.

Using the hashtag #spreadjoy, we’ve teamed up with Method to give people a bottle of joy. Do you have a friend who always cheers you up and deserves some joy of their own? By sharing a picture of this person on your Instagram feed or in your story, tagging Method and using the hashtag, you get the chance to make someone happy with a bottle of Method cleaning spray.

How did this work? After posting, participants were sent a unique code. With this code they could order a free bottle of Method for their friend. After entering the code, they only had to fill in the address of the friend and their own name. After a few days, their friend was surprised with a blue package. This contained the bottle of Method, together with a personalised flyer. The flyer explained why he or she deserved this bottle and from whom they got it.

The action was communicated through Method’s Instagram and several influencers who participated in the action.

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DO YOU ALSO WANT TO REACH A SPECIFIC TARGET GROUP WITH AN ONLINE ACTIVATION? WE WOULD LOVE TO SET UP THIS ACTION TOGETHER WITH YOU. CHECK OUT THE POSSIBILITIES FOR YOUR COMPANY AND CONTACT US.