Lime Factory has set up a sampling campaign for Mentos Choco & Caramel at Barista Cafe and several coffee-related (online) web stores. Mentos Choco & Caramel is one of the new flavors of Mentos, with irresistible caramel!
Mentos Choco & Caramel is not like the traditional Mentos, it is a delicious caramel candy with a heart of milk chocolate. The target group that Mentos wanted to reach were the young coffee lovers.
The campaign has been communicated in various ways. At Barista Cafe a jar of Mentos Choco & Caramel was placed, consumers were invited to take a sample when purchasing a coffee. The promotion was communicated at coffee (web) stores via banners on the website. Consumers were sent a role with Mentos Choco & Caramel with every order.