Herengracht 562, 1017CH Amsterdam, The Netherlands

Mentos at sneaker shops and food delivery

Mentos at sneakershops and food delivery

Lime Factory has set up a sampling campaign for Mentos at various sneaker shops and food delivery throughout the Netherlands. Mentos Pure Fresh mini jar is nice and small and therefore perfect for on the go!

Consumers were pleasantly surprised with a free sample of Mentos Gum at sneaker shops and food delivery at various locations of Bruut, Invito, Sneaker District and Eazie. With every purchase, the consumer receives a Mentos chewing gum mini jar.

The promotion is communicated by means of a counter stand and flyer. Geofencing advertisements have also been deployed, whereby the target group of Mentos can see the advertisements within a radius of 1 km during the opening hours of the Eazie.

The collaboration went well. We look forward to this sampling promotion taking place again!

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