Maggi at butchers, fish specialty stores and greengrocers
Lime Factory has set up a sampling campaign for Maggi at various butchers, fish specialty stores and greengrocers throughout the Netherlands. Maggi Tender & Spicy contains seasoned baking paper.
With Maggi Tender & Spicy you can make the most tender and spiced chicken yourself. It contains spiced baking paper. The samples were distributed to various butchers, fish specialty stores and greengrocers such as Bobeldijk Keurslager. The consumer receives a free sample with every purchase. The promotion was communicated through a counter standard and flyer.
The employees really like being able to give away a sample. And consumers are pleasantly surprised when getting a sample.
The collaboration went well. We are therefore looking forward to repeating this sampling campaign in the future.