Herengracht 562, 1017CH Amsterdam, The Netherlands

L’OR at Het Kabinet, Jimmy Choo and Oger

L’OR at Het Kabinet, Jimmy Choo and Oger

Lime Factory has set up a sampling campaign for L’OR at Het Kabinet, exclusive women’s shoes and bag store Jimmy Choo and men’s fashion store Oger. Every cup of L’OR coffee is a unique experience.

L’OR coffee stands for a unique moment. The good balance between mild and powerful flavors allows you to enjoy the refined and intense aromas.

L’OR has developed an aluminum capsule specially designed for use in Nespresso® coffee machines. These delicious capsules are sampled at Het Kabinet, Jimmy Choo and Oger. The sampling campaign was communicated at Oger by a counter stand and a newsletter. In the newsletter the feedback program was communicated through a contest. At Het Kabinet the campaign was communicated by a counter stand, flyer and large display. The Grand café at Het Kabinet will also serve L’OR coffee with matching L’OR tableware.

We received many positive reactions. Consumers said:

  • “For the first time in contact with the sample, delicious coffee, L’OR tastes like more”.
  • “Super coffee with many taste levels, something for everyone every day.”
  • “Got it and tried it out, I did not know it existed. Now I see it in the AH advertising brochure. It got my attention.”

We can conclude that the L’OR capsules made consumers very happy. As far as we are concerned, a successful sampling campaign.

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