Lipton Ice Tea Green is a refreshing drink for every moment. It is made with green tea as its base ingredient and is partly sweetened with stevia, ensuring a mild taste.
The target group that Lipton wants to reach with this campaign are families, and groups of holidaymakers in Belgium.
To reach this target group in the best way possible, samples were distributed at holiday parks and camp sites such as
- Landal GreenParks </ li>
- Olympia Camping Group </ li>
- Roompot </ li>
- Ourthe et Somme </ li>
The bottles of Lipton Ice Tea Green were fitted with a neck hanger and placed in the refrigerators of houses, handed over pre-cooled at the check-in, or could be picked up from the park shop on presentation of a voucher.